Clik here to view.
U.S. ad spending to pass $150 billion mark this year
Image via Wikipedia Madison Avenue is closing out a year that saw corporate America begin to once again spend on advertising, following deep and painful cuts to budgets during the recession. A...
View ArticleClik here to view.
Ads come to online banking statements
First they showed up in your e-mail. Then they found their way onto Facebook. Now ads are coming to your checking account. As banks test new ways to make money and attract customers, they are tucking...
View ArticleClik here to view.
ASME Unveils New Guidelines for Magazine Web Sites
With Web sites increasingly permissive about the kinds of ads they’ll accept, the American Society of Magazine Editors (ASME) is trying to push back. The new guidelines, which ASME is announcing to...
View ArticleClik here to view.
Google's top predictions for display ads by 2015
Image via CrunchBase Google’s top predictions for display ads by 2015 Speaking as part of Advertising Week in Toronto, Google’s managing director, media and platforms, Americas Barry Salzman spelled...
View ArticleClik here to view.
Digital Ad Firms Expand Staff As Market Resumes Growth
Despite continued difficulties in the wider employment market, companies in the digital advertising sphere are aggressively recruiting talent. A plethora of vacancies across the market -on both the...
View ArticleClik here to view.
DMA: We Will Enforce Industry's Web Privacy Guidelines
The online advertising industry has launched its self-regulatory online privacy program. But if the industry is to fulfill its ultimate goal—keeping regulators and legislators off its back—it needs...
View ArticleClik here to view.
Will Google’s Algorithms Drive Dollars Back To Print?
I’m not generally paranoid, and I am a paper lover, but recently I have noticed something very unsettling… Neenah Paper is cyber-stalking me! Over the past few weeks Neenah’s ad words campaign has...
View ArticleClik here to view.
Create a FREE Listing For Your Biz At PrintMediaCentr
I am happy to announce that our revamped Global Print and Integrated Service Directory is up and running! New features include: • Extended listings • Location Map • Adding Social Media accounts •...
View ArticleClik here to view.
2020 Marketing Trends to Watch For Print Business Growth
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual....
View ArticleClik here to view.
Say Bye-Bye to #BlackFriday and Hello to Print Opportunity
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn)...
View Article
